1-1 online coaching · Lifters 30+
Build muscle.
Burn fat.
Make it last.
1-1 coaching for serious lifters over 30 who want their results to last. My plans are designed around your schedule, your body and your recovery. You'll work closely with me every step of the way to achieve the results that you want.
Your coach
Hi, I'm Rich.
I'm a competitive bodybuilder with 20+ years in the gym and multiple top 3 placings on stage. Two decades of applying advanced training and nutrition principles have taught me exactly what works and what doesn't, so you don't have to waste time finding out.
Now it's time to share that knowledge and experience with lifters who want to take their physique to the next level, and keep it there.
I'm in my forties. I've lived through the changes age brings to a physique, adapted, and kept on progressing. I can promise you this: you don't have to accept mediocrity at any age.
Founding client intake · 4 places · Ends 27th October
Incinerate - £10 a week for 4 founding clients
I'm opening four founding places on the Incinerate 8-Week Fat Loss Blueprint for just £10 a week for the 8 weeks, paid up front as a single payment of £80 (normally £250), to document real client results before launch. In return, you'll commit to the full 8 weeks, complete every check-in, and share your progress and an honest review at the end.
Places go to the applicants who are the best fit for the programme. Applications close on 27th October.
Is this for you?
Your 30s and beyond aren't the end of progress - but what worked at 22 won't cut it now. My coaching is built for a specific kind of gym goer.
You're a fit if…
- You're 30+ and already do at least 2 weight training sessions per week
- You want to add muscle and drop fat, not just "tone up"
- You've got a busy life - job, family - and need a plan that fits it
- You'll show up, do the work and report back honestly
Not for you if…
- You want a 30-day shred and then back to old habits
- You're looking for a magic supplement or shortcut
- You aren't willing to track, check in or be coached
How it works
Apply & assess
Complete the application. If successful, I will send you a link to book a call. We will go through your training history, current nutrition, lifestyle and ultimate goal. No pressure, just an honest conversation.
Get your plan
A fully personalised training and nutrition plan built around your body: smart training volume, nutrition you'll actually stick to, and well-managed recovery. Everything adapts as you progress.
Train, check in, adjust
Weekly check-ins via WhatsApp and email. Hit a plateau? We fix it fast. No time wasted. Your progress is my priority!
What you get
Personalised Training
Programmed to your goals, equipment and recovery.
Intelligent Nutrition
A diet plan with flexibility built in. Choices that keep you on track!
Weekly check-ins
Progress reviewed, feedback provided and your plan adjusted as required.
Form reviews
Send your lift videos, get clear feedback and cues to improve exercise execution.
Direct coach access
Message me directly during business hours
Mon-Fri, 8am-5pm
Recovery focus
Sleep, stress and joint health built into the plan.
Coaching packages
Three ways to work with me. Every package is 1-1 and built around you.
Incinerate
8 Week Fat Loss Blueprint
£250 one off payment
Klarna payment available
- Personalised training programme
- Bespoke, progressive nutrition plan
- Cardiovascular training regime
- Supplement recommendations
- Weekly check-ins
- WhatsApp support Mon-Fri, 8am-5pm
Forged in Iron
Maximum muscle growth blueprint
£125 pcm
Klarna payment available
- Personalised training programme
- Bespoke, progressive nutrition plan
- Cardiovascular training regime
- Supplement recommendations
- Weekly check-ins
- WhatsApp support Mon-Fri, 8am-5pm
Concrete Contest Condition
Blueprint
£200 pcm
Klarna payment available
- Personalised, progressive training programme
- Bespoke, progressive nutrition plan
- Cardiovascular training regime
- Supplement recommendations & support
- Weekly check-ins (frequency increases as we progress)
- WhatsApp support Mon-Fri, 8am-5pm
Questions
Do I need gym experience?
Yes. All packages are for lifters with gym experience who already do at least 2 weight training sessions per week.
How much time does it take each week?
Once we've discussed your goals and circumstances, this will become clear. The weekly check-in form takes 5-10 minutes to complete.
I've got old injuries. Can you work around them?
Absolutely. I'll create your plan around any existing injuries, and form reviews will ensure safe execution and injury prevention.
Will I need to provide photos of my physique?
Yes, I will need photos of your physique that allow me to see if progress is being made. We can, of course, discuss anything that you aren't comfortable with and find a solution.
How much does coaching cost?
Please see the individual packages for pricing.
Can I cancel?
Yes, at any time, just let me know by email or WhatsApp. Payments are taken monthly and are non-refundable. See the coaching terms for full details.
Contact
Got a question? Send me your name, email and query and I'll come back to you within 24 hours.
Send me a messageNo guesswork.
Just growth.
Spaces are limited so every client receives top-tier attention. If intake is full, please use the contact form to be added to the waiting list. I contact applicants on a first-come, first-served basis. Apply to secure your place.
Apply for 1-1 coachingCoaching terms
Payments
Payments are taken monthly, in advance. Forged in Iron (£125 per month) and Concrete Contest Condition (£200 per month) continue month to month until you cancel. Incinerate is a one-off payment of £250 for the 8-week programme. Founding clients on the Incinerate offer pay £10 a week for the 8 weeks instead, paid up front as a single payment of £80. Klarna is available on all packages except the Incinerate founding offer.
Cancelling
You can cancel at any time by letting me know by email or WhatsApp. No further payments are taken after you cancel, and your coaching continues until the end of the month you've already paid for.
Refunds
All payments are non-refundable, including part-months and unused weeks.
Your health
Coaching is not medical advice. Please speak to your GP before starting if you have any medical condition, injury or concern, and tell me about any changes to your health while we work together.
Privacy notice
This notice explains how Rich Atkinson, trading as Reps with Rich Coaching ("I", "me"), uses your personal information. I am the data controller. Contact: [email protected].
What I collect
Your name, email address and WhatsApp number; your age, height and weight; your goals, training history, nutrition and lifestyle; progress photos, lift videos and check-in answers. I also collect health information: injuries, medical conditions and medication.
Why I use it
To assess your application, build and adjust your training and nutrition plan, review your progress and keep in touch with you. I use your contact and coaching details because they're needed to provide the coaching you've asked for. I only use your health information, photos and videos with your explicit consent, which you give on the application form.
Who sees it
Only me. Your information is stored with the services I use to run my coaching: Tally (forms), WhatsApp (messages, photos and videos) and Microsoft Outlook (email). Some of these may store data outside the UK, with legal safeguards in place. I never sell your information. I will never share your photos, results or review publicly without your separate permission.
How long I keep it
If your application isn't successful, I delete your information within 6 months. If you become a client, I keep it while you're coached and for up to 12 months afterwards, then delete it.
Your rights
You can ask to see, correct or delete your information, ask me to stop using it, or withdraw your consent at any time by emailing me. Withdrawing consent may mean I can't safely continue coaching you. If you're unhappy with how I've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Last updated October 2026.